Ongoing Marketing Services
Project Overview | Objective
As makers of industry-leading diaphragm pumps and pumping solutions, Pumps 2000 (P2K) needed a robust assortment of marketing and communications services to better reach their audience. After working with a larger firm and being displeased with the results, they turned to M:7 Agency.
For the past several years, we’ve worked closely with P2K to develop a winning strategy featuring a number of high-quality deliverables, including content marketing (social media and eblasts), SEO, search campaigns, digital user manuals, website hosting & maintenance, trade show assets (banners), business cards, and photography.
Results
CONTENT MARKETING
Develop distinctive visual and verbal content to effectively showcase Pumps 2000’s unique pumps and pumping solutions. Content emphasizes superior performance and longevity, while highlighting the key features that set the brands apart from competitors in the market.
SEO + SEARCH CAMPAIGNS
We organically increased the P2K website’s domain authority and searchability for sought-after industry-related keywords. Additionally the paid search campaign resulted in a 58% increase in site traffic and a 46% increase in website leads!
DIGITAL USER MANUALS
Addressing the issue of lost print manuals with custom digital user manuals that provide advanced analytics and audience tracking capabilities. While also enhancing user experience and convenience by offering easily accessible digital manuals.
PRINT + DIGITAL BUSINESS CARDS
Elevated the brand image with professionally redesigned business cards that seamlessly bridge the offline and online experience for potential customers. Ensuring a consistent and professional brand representation across all touchpoints.
TRADE SHOW ASSETS + BANNERS
Revamped Megator & P2k’s trade show banners with a modern and professional design, incorporating QR codes for quick access to additional information. Enhancing the brand visibility and engagement at trade shows with visually appealing materials.
INDUSTRY MAGAZINE ADS
Incorporating P2K branding and a QR code to track ROI, we designed and placed standout advertisements in leading industry magazines.
DUAL LOGO REDESIGN
Achieved a sleek and contemporary look with a redesigned dual logo that can be seamlessly integrated across various marketing materials such as banners, merchandise, and patches.
CLIENT TESTIMONIAL
“ M:7’s responsiveness and personal touch are what really stand out to me the most. With larger agencies, we felt lost in the shuffle and that our needs weren’t being met in a timely, effective manner. We can always count on M:7 being on the ball, giving us the individual attention that makes such a huge difference. “
Greg Kasper, President of North & South America Business Units
Megator & Pumps 2000