Avoid These Worst Marketing Practices That Only Alienate Your Audience   Think about your favorite brands and why you’re loyal to them. You no doubt love their product,...

An automated communication system is a tool that many businesses can leverage in their day-to-day communication activities. It eases business functions to create a seamless customer service experience.

To grow your business right, you and your marketing agency must have a shared mindset focusing on one of the 3 C’s: Customers, Capacity, or Capital.

Market research is the sturdy foundation of the most effective marketing strategies. We explore the types and benefits of today’s best research processes.

Looking for just the right marketing agency for your business’s unique needs? For best results, answer these four important questions before you choose.

Is earned media part of your strategy? It should be. Not only is it highly effective, but, unlike paid or owned media, earned media is free!

Your ESG Plan is a reflection of your brand & should Be a top business priority, here are 5 important things to consider when developing a comprehensive ESG strategy.

To keep up with the competition online, it’s important to keep your brand website modern, safe, and up-to-date. Here are the top 5 reasons your website may need a refresh.

There’s a good chance your brand’s target audience spans or has the potential to span more than one generation. Here's how to optimize your marketing efforts and connect with as many potential customers as possible.

Brands are a lot like bands. They’re both built to give audiences something they want, build a loyal following, and hopefully make a buck or two from it. But, behind the brands, behind the music, there are real people, with their own egos, talents, and aspirations that can either get in the way or lead to great things.

The future is in the palm of your customers’ hands: Here’s why mobile optimization is now a must for brand success.

You Know How Your Brand Looks, But How Does It Sound? From ESPN and MGM to Intel and Nationwide, the jingles, sound logos and other sounds you readily associate with brands are part of what’s called audio branding, which, when done right, is purposeful, catchy, and hard to forget.

Why Your Brand’s Best Bet for Marketing & Communication Success is a Streamlined Omni-Channel Approach   Before going on a journey, it’s wise to map out the...

When Making Important Marketing Decisions, Informed Decisiveness Beats Reckless Impulsiveness Every Time At the end of nearly every great Western flick, there’s a climactic...

An NIL Partnership is the New Word of Mouth Your Marketing is Missing Driven by real customer experiences, word of mouth has always been one of the most effective ways to...

When Trying to Catch Your Audience’s Attention, the Hook🪝You Choose Matters. You reading this sentence means that you were at least drawn in by the title, and hopefully, this...

Gauge & Grow These 3 Major Factors for Marketing & Communications Success in 2023 The holiday season is here, and with it comes the annual onslaught of marketing...

Here’s Why It’s More Important Than Ever to Take Control of Your Brand’s Online Strategy & Search Results   Online search has become an essential part of our everyday...

Potential Employees Should Pass This 6-Factor Intangibles Test Imagine you’re considering an applicant for a position at your company. Their sparkling resume has it all:...

5 Ways Internal Marketing Teams Benefit From External Help   Mention bringing in outside support to a marketing VP or creative director, and they may shudder at the...

The First Big Step to Growing Your Business Is Knowing What Truly Sets It Apart.  Quick…What makes your business truly different and better than your competitors? If you’re...

Bad content seems to be everywhere, highly contagious and ignored. However, all bad content has consequences beyond just ineffectiveness and a waste of resources — it’s a...

We’ve all gotten those obnoxious emails — you know the kind, the ones with 50 people CCed on them, a generic subject line and absolutely no content that relates to you.  Even...

M:7 has transformed happy hour into culture hour. We  were  established on the mandate to change the game while advancing the values  of respect and diversity. With our 1-OAK...

Before M:7 even had its name, my goal was to launch an agency that truly integrated Marketing and Communications. Those two universes are siloed far too often, but they...