

Featured Stories

6 Marketing Trends to Track Heading Into 2024
What’s New in Marketing as the New Year Approaches When people think of “trends,” they often think of new yet often short-lived popular fashion, or “what the kids are wearing these days.” In the business world, a trend is
THE REPUBLICAN PARTY IS ADDICTED TO LOSING
Further losses for the Pennsylvania Republican Party in 2023 stem from its addiction to losing and reckless reliance on political consultants.
Stop Believing These 5 Dangerous Marketing Myths
Busting Widespread Misconceptions That Can Hinder Your Marketing Efforts On the once highly popular Mythbusters TV series which ran for 17 seasons, the science-minded hosts did a lot of elaborate and fun experiments, blowing up a lot of stuff
Marketing Writing: 12 Bad Habits to Break
Communicate more effectively and increase your odds for success by eliminating these 12 poor copywriting practices from your marketing.
Additional Stories
News
ERAA Hosts Town Hall Focused on the Future of Erie International Airport
2023 ERAA Town Hall centers on plans for growth at the Erie International Airport and overcoming current industry challenges.
Aliquippa High School to Host 2023 Western PA FIRST® Lego® League (FLL) Robotics State Championship
December event to feature hands-on STEM experiences and LEGO Robot Game
Letter to Editor — Shell Leading Way in Regional Revitalization
Beaver County resident praises Shell Polymers Monaca for leading efforts toward revitalization of the region.
Letter to Editor — Shell’s Commitment to Workforce Development
Local doctor praises Shell Polymers Monaca’s commitment to workforce development in Beaver County.
THE REPUBLICAN PARTY IS ADDICTED TO LOSING
Further losses for the Pennsylvania Republican Party in 2023 stem from its addiction to losing and reckless reliance on political consultants.
M:7 Agency Adds Promotional Product Distribution to Its Already Impressive List of Omni-Channel Services
M:7 Agency is now officially a promotional product distributor that deals directly with suppliers to provide clients with endless options for promotional gear.
M:7 Sports to Open State-of-the-Art Indoor Sports Facility at Stefanik Industrial Park in Beaver County
M:7 Sports Inc., an integrated sports agency located in Beaver County, announced plans to launch its first indoor sports complex at the new Stefanik Industrial Park.
M:7 Agency Takes Home 2022 Best Place to Work Award
Rising Marketing & Communications Agency Recognized as One of Pittsburgh Area’s Top Employers Beaver County-based M:7 Agency — a fully...
M:7 Agency Notches Another Year of Marketing & Communications Excellence
By all measures, it was another great year for M:7 Agency, For a team whose niche is winning, they did plenty of that, chalking up win after win in 2022...
M:7 Adds Two Certified Drone Pilots to its Elite Photography & Videography Team
M:7 has gone above and beyond by adding 2 certified drone pilots to its in-house team as it takes brands to new heights through aerial photography and videography.
The Perfect Guide Through the Perfect Storm
For Student-Athletes Searching for Success in the New Era of NIL, M:7 Sports CEO Jim Christiana Knows the Way When the Supreme...
M:7 AGENCY BRINGS HOME GOLD IN INTERNATIONAL AWARDS
BEAVER PA: It’s a season of celebration for M:7 Agency as the Beaver-based marketing and public relations...
Opinion
Marketing Writing: 12 Bad Habits to Break
Communicate more effectively and increase your odds for success by eliminating these 12 poor copywriting practices from your marketing.
How to Build a Successful Marketing Campaign: 6 Critical Steps
The Most-Effective Marketing Campaigns Share These Common Components It’s crazy when you stop to think about how much of our daily lives are...
Top 7 Ways to Boost SEO & Increase Traffic to Your Website
From incorporating relevant keywords to creating quality content stay up-to-date with the latest 7 SEO trends to boost your website's SEO and increase traffic.
Getting More Business Capital Via Grant Funding is More Achievable Than You Think
Securing capital through public funding isn’t as hard as you think. We discuss how seeking grant assistance can be a growth-inducing game changer for your brand.
4 Ways Video Marketing Can Give Your Landing Pages the Winning Edge
To boost your landing pages, consider the many benefits of video marketing including enhanced SEO, better memorability, and increased traffic and conversions.
7 Surefire Ways to Sabotage Your Brand
Avoid These Worst Marketing Practices That Only Alienate Your Audience Think about your favorite brands and why you’re loyal to them. You...
Automated Communications: The Modern Way To Streamline Your Business Operations
An automated communication system is a tool that many businesses can leverage in their day-to-day communication activities. It eases business functions to create a seamless customer service experience.
For Ultimate Brand Success, Focus on 1 of the 3 C’s: Customers, Capacity, or Capital
To grow your business right, you and your marketing agency must have a shared mindset focusing on one of the 3 C’s: Customers, Capacity, or Capital.
Unlocking the Power of Market Research to Grow Your Business
Market research is the sturdy foundation of the most effective marketing strategies. We explore the types and benefits of today’s best research processes.
The 4 Questions to Ask Before Hiring a Marketing Agency
Looking for just the right marketing agency for your business’s unique needs? For best results, answer these four important questions before you choose.
The Ultimate Guide to Earned Media
Is earned media part of your strategy? It should be. Not only is it highly effective, but, unlike paid or owned media, earned media is free!
Beyond the Balance Sheet: 5 Things to Consider When Developing a Comprehensive ESG Strategy
Your ESG Plan is a reflection of your brand & should Be a top business priority, here are 5 important things to consider when developing a comprehensive ESG strategy.
Top 5 Reasons Your Website May Need a Refresh
To keep up with the competition online, it’s important to keep your brand website modern, safe, and up-to-date. Here are the top 5 reasons your website may need a refresh.
When Worlds Collide: Generational Disruption & How to Turn It to Your Brand’s Advantage
There’s a good chance your brand’s target audience spans or has the potential to span more than one generation. Here's how to optimize your marketing efforts and connect with as many potential customers as possible.
Behind the Brand: Why Employer Branding Matters & 5 Ways to Improve Yours
Brands are a lot like bands. They’re both built to give audiences something they want, build a loyal following, and hopefully make a buck or two from it.
Wake Up Call: Mobile Optimization is No Longer an Option, But a Must
The future is in the palm of your customers’ hands: Here’s why mobile optimization is now a must for brand success.
6 Big Ways Audio Branding Can Amplify Your Brand
You Know How Your Brand Looks, But How Does It Sound? From ESPN and MGM to Intel and Nationwide, the jingles, sound logos and other sounds you readily associate with brands are part of what’s called audio branding, which, when done right, is purposeful, catchy, and hard to forget.
Omni-Channel Strategy: A Roadmap to Creating the Optimal Customer Experience
Why Your Brand’s Best Bet for Marketing & Communication Success is a Streamlined Omni-Channel Approach Before going on a journey, it’s...
Hitting the Marketing Bull’s-Eye Takes Steady Hands, Not Itchy Trigger Fingers
When Making Important Marketing Decisions, Informed Decisiveness Beats Reckless Impulsiveness Every Time At the end of nearly every great Western...
The NIL Influence: How Brands Can Score Big in the New Era of Athlete Influencers
An NIL Partnership is the New Word of Mouth Your Marketing is Missing Driven by real customer experiences, word of mouth has always been one of...
7 Keys to Crafting Effective Marketing Hooks
When Trying to Catch Your Audience’s Attention, the Hook🪝You Choose Matters. You reading this sentence means that you were at least drawn in by...
Are Your Brand’s Visual, Verbal & Strategy Ready for the New Year?
Gauge & Grow These 3 Major Factors for Marketing & Communications Success in 2023 The holiday season is here, and with it comes the...
3 Ways You Can Outrank Your Competition & Thrive in Today’s Digital Age Through Search
Here’s Why It’s More Important Than Ever to Take Control of Your Brand’s Online Strategy & Search Results Online search has become an...
To Hire the Best, Look Beyond the Resume
Potential Employees Should Pass This 6-Factor Intangibles Test Imagine you’re considering an applicant for a position at your company. Their...
The Surprising Formula for Better Results: In-House + Outside Agency
5 Ways Internal Marketing Teams Benefit From External Help Mention bringing in outside support to a marketing VP or creative director, and...
Growing a Strong Brand Starts With Discovering What Makes It 1.O.A.K.
The First Big Step to Growing Your Business Is Knowing What Truly Sets It Apart. Quick…What makes your business truly different and better than...
Sick of Bad Content? Here are 5 Remedies for Healthy Brand Management.
Bad content seems to be everywhere, highly contagious and ignored. However, all bad content has consequences beyond just ineffectiveness and a...
Why Spray and Pray isn’t a Real Strategy
We’ve all gotten those obnoxious emails — you know the kind, the ones with 50 people CCed on them, a generic subject line and absolutely no...
Who Needs Happy Hour Anyway? Try Culture Hour!
M:7 has transformed happy hour into culture hour. We were established on the mandate to change the game while advancing the values of respect...
Welcome to M:7 – Integrated Marketing and Communications
Before M:7 even had its name, my goal was to launch an agency that truly integrated Marketing and Communications. Those two universes are siloed...
Sports Feature
M:7 Sports Athletes of the Month — December ‘23
McKenzi Martin and Jonah Williamson are M:7 Sports' featured Athletes of the Month for November 2023
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