Objective:

Since 1932, the Pennsylvania Federation of Sportsmen & Conservationists (PFSC) has been the leading voice of hunters, anglers, trappers, and field-sports enthusiasts in the state, advocating for their rights and interests at the local, state, and national levels. 

Though PFSC boasts 70,000+ members and affiliates, the aging demographics of its target audience and waning interest of the younger generation called for a different approach to better attract and keep members of all ages and improve fundraising. 

In 2025, they enlisted M:7 Agency to reenergize their brand and take the lead on marketing efforts moving forward, from their social media and website to The Conservation Lantern, a quarterly magazine sent to all its members.