7 Kinds of Logos & What Each Offers Your Brand
Which type of logo is best for your brand? From lettermark to abstract, here are the 7 main types of logos and what each offers your business or organization.
How Print Advertising Can Breathe New Life Into Your Marketing Strategy
Despite Digital’s Dominance, Print Is Still Alive & Kicking In the late 1800s, one would often find flat-capped, suspender-wearing boys, sometimes as young as six, holding stacks of newspapers, shouting “Extra! Extra! Read all about it!” on city street...
Customer Pain Points & How to Alleviate Them
Win Over More Customers By Diagnosing & Treating Their Pain Points There’s an old folktale about a man who wins a lion’s favor by removing a thorn from its paw. The story is a good illustration of how people often react when someone else eases their...
Building a Brand From the Bottom Up
From understanding your audience to creating unique brand elements, we explore the crucial early steps you need to take in order to start your own brand.
“Meta” Marketing Insight: A Blog About Blog Writing
How to Create an Engaging, Brand-Boosting Blog Some people write blogs just for the fun of it, and some simply to share and discuss opinions on subjects that interest them. However, most blogs are written to boost brands, whether a corporate or personal one. Coined in...
10 Ways to Get Better Results From Your Marketing Emails
Drive more traffic and move customers further through the sales funnel by adhering to these best practices for writing more effective marketing emails.