With a Direct Line to Suppliers, M:7 Agency Offers Clients endless options for Brand-Building Swag
M:7 Agency, a fully integrated marketing and communications agency based in Beaver County, PA, is now officially a promotional product distributor that deals directly with suppliers to provide clients with endless options for promotional gear.
Promotional merchandise, or swag, consists of “products branded with a logo or slogan and distributed to promote a brand, corporate identity, or event.” Often providing a better cost per impression than almost every other major marketing effort, swag gives businesses an exciting opportunity to boost ROI and leave a lasting impression with customers.
M:7 Agency specializes in omni-channel solutions that help clients deliver a unified message across all channels, reach target audiences where they are, and elevate the customer journey.
As a distributor and award-winning creative agency, M:7 Agency has the ability to not only create a business’s branding elements but also help procure the swag to optimize that branding — from top-quality shirts and hats, to everyday mugs and pens, to baby onesies and bluetooth speakers.
According to PPAI research, $22 billion was spent on promotional products in 2021, with the most popular category being apparel (27.6%), followed by drinkware (9.5%).
“Any time you have a middleman or, more than likely, multiple ones, prices are naturally going to go up. Everybody wants and deserves their cut for moving product along the supply chain,” said Jim Christiana, M:7 Agency’s founder and managing partner. “By becoming a distributor that works directly with suppliers through ASI, we can offer our clients lower prices for swag that gets them results and helps grow brand recognition.”
As a member of the Advertising Specialty Institute (ASI), with access to over 3,000 suppliers, M:7 Agency offers clients just about every possible promotional product through a convenient and user-friendly website. Each unique ASI number is “the only true industry identifier, respected and recognized by industry professionals for more than 50 years.”
“This puts us in a better position to help clients harness the power of promotional products,” said M:7 Partner Jen Nolfi, “whether they’re selling it, gifting it to their own clients or using it to engage and network at an event, conference or trade show. It’s a memorable and relatively inexpensive way to get your brand out there and in the minds of others.”
Interested in promotional products to help elevate your brand? Whether looking for a specific item or just browsing for ideas, M:7’s one-stop shop has all you need.