CONSOL Energy is a publicly-traded, Pennsylvania-based coal mining company that owns and operates some of the most productive mining operations in the northeastern United States. In 2021, CONSOL generated $1.2 billion in reserve.
M:7 was named the agency of record for CONSOL Energy in 2021. Charged with establishing a campaign around the narrative of “Reimaging Coal” and changing public perceptions of the company, M:7’s first step was to provide a complete overhaul of CONSOL’s website.
As the agency of record, M:7 has been responsible for providing a full-service public relations strategy for CONSOL. As part of the strategy to establish CONSOL as the most innovative coal company in the world, we revamped the content and user interface of the company website and began to relaunch its social media presence with new content creation strategies.
The firm also focused on improving internal communications, particularly in helping CONSOL share its Environmental, Societal, and Governance goals with employees, and in preparing a solid Crisis Communication Plan and Risk Assessment.