Public Figure
Media Tour
Project Overview
Background
The client is a partner at a high-profile, Pittsburgh-based, private firm who wanted to increase his public profile. This was his first foray into the public eye, despite coming from a business background known for its high-profile leaders. M:7 was contracted for reputation management, publicist work and executive promotion.
Strategy
In a crowded media landscape, this client needed to stand out from others in his industry. M:7 positioned the client as a leader with a full proposal to change how his industry could move forward, change and adapt. As a result, he drove the media conversation and rapidly advanced his agenda.
Results
In the first 30 days of the media tour, M:7 secured:
media mentions, including numerous television and radio interviews.
aggregate readers reached.
in ad equivalency.
impressions on social media.
In the first 90 days of the media tour, M:7 secured:
media mentions, including numerous television and radio interviews.
aggregate readers reached.
in ad equivalency.
impressions on social media.
Social Media Growth After 6 Months of M:7
- 624 followers on Facebook increased to 3,104 Followers.
- A 397% increase, and an average of 310 new followers per month.
- Average post engagement jumped from 20-30 likes per post to 80-100 likes per post.
- Total audience reach of 3,000 increased to a reach of 340,000 users.
After Contract Ended…
Post engagement dropped by 61%…
Page clicks declined from 2,145/month to 964/month…
3% loss in total followers…