Client

The Pennsylvania Sheriffs’ Association (PSA) “Day on the Hill” is an annual advocacy and legislative outreach event where PA sheriffs visit the state capitol in Harrisburg to meet with lawmakers and advocate for issues important to the Sheriff’s offices across the 67 counties in the state. This year, through various communication channels, the PSA wanted to emphasize the importance of using legislation to clarify the sheriffs roles and eliminating current operational barriers.

There is no clear or consistent legal definition of what a PA sheriff is. Establishing clear statutory definitions will strengthen the operational capacity of sheriffs to fulfill their duties in a timely and effective manner. It also allows sheriffs to serve to their fullest potential, reduce strain on other law enforcement, as well as maximizing their community impact. Current inconsistencies create confusion, legal risk, and inefficiency which prevents sheriffs from fully meeting public expectations.

The six Facebook posts combined to reach over 62,000 people, generating more than 100,000 views, 955 likes, 203 comments, 129 shares, and 4,476 link clicks which is reflecting meaningful public engagement with the issues surrounding the sheriff’s role.

The email campaign, sent to 268 recipients, achieved an open rate of 49.8%, nearly double the typical industry average, alongside a 2.1% click rate, indicating that the audience was not only opening the messages but taking action on them. Together, these results demonstrate that the awareness and education campaign successfully captured public attention and drove engagement in advance of the Day on the Hill event.