In order to accomplish CAI’s primary goal, our strategic division devised a comprehensive and data-driven strategy, incorporating a unique blend of organic, paid, and strategic search methods.
The organic approach involved the consistent creation and publication of SEO-focused blogs on a monthly basis. These blogs contained relevant content and strategically placed keywords, as well as internal and external links. The division also garnered the help of creative services to produce custom / high-quality featured images to accompany the blogs.
In addition, we incorporated a strategic method to improve technical SEO on existing pages and a strategy to effectively reach CAI’s target audience. This strategy included leveraging social media platforms for posting content and utilizing monthly newsletter eblasts to organically disseminate our message.