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  • Trade Show Display Campaign (Form Manufacturing)
Trade Show Display Campaign

Project Overview

Form Manufacturing is a custom injection-molding company with over 20 years of experience making devices, components, and packaging for businesses of all shapes and sizes.

As the client prepared for the Equip Exposition, a prominent trade show, they recognized the importance of expanding their reach and attracting more visitors to their booth. Seeking a solution, they approached M:7’s Strategic Marketing team, a trusted provider of marketing strategies.

Utilizing both organic and paid methods, our team devised an omnichannel strategy that aimed to not only increase the client’s visibility and booth traffic during the event but also drive site traffic and qualified leads post-expo. 

In the lead-up to the expo, we strategically crafted and distributed an email blast to Form’s existing database, thereby organically increasing awareness of their participation in the show. 

During the three-day expo, our team placed a targeted digital display campaign utilizing geofencing around the convention center. This enabled us to effectively target users within the vicinity and gather valuable data. To optimize data collection, we displayed ads exclusively from 6 AM to 6 PM, coinciding with the expo hours.

Following the trade show, we initiated a retargeting campaign utilizing digital display ads and social media ads aimed at previously identified audiences to guide potential customers further down the sales funnel, ultimately driving conversions and sales.

Results

Using Form’s branding guidelines including color scheme and brand story, M:7’s creative team designed digital ads featuring Form’s badging products in Graphics Interchange Format (GIF) which supports both static and animated images.

Creative Results

Geofenced Ad Creatives
Retargeting Ad Creatives

Strategic Results

In total, we captured a vast audience of 74,340 users, which was further segmented into three sub-audiences: users who actively clicked on the ads, the overall audience, and a lookalike audience created based on the collected data. The data collected provided significant insights into the client’s target audience, including their interests, demographics, and industries.
Targeting/Geofenced Results
Retargeting Campaign Results

The comprehensive campaign yielded a total of 87,375 impressions, 356 clicks, and achieved a click-through rate (CTR) of 0.41%, surpassing the industry average of 0.16% by 0.25%.

Impressions

Clicks

CTR

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