Top 5 Reasons Your Website May Need a Refresh
To keep up with the competition online, it’s important to keep your brand website modern, safe, and up-to-date. Here are the top 5 reasons your website may need a refresh.
When Worlds Collide: Generational Disruption & How to Turn It to Your Brand’s Advantage
There’s a good chance your brand’s target audience spans or has the potential to span more than one generation. Here’s how to optimize your marketing efforts and connect with as many potential customers as possible.
Behind the Brand: Why Employer Branding Matters & 5 Ways to Improve Yours
Brands are a lot like bands. They’re both built to give audiences something they want, build a loyal following, and hopefully make a buck or two from it.
Wake Up Call: Mobile Optimization is No Longer an Option, But a Must
The future is in the palm of your customers’ hands: Here’s why mobile optimization is now a must for brand success.
6 Big Ways Audio Branding Can Amplify Your Brand
You Know How Your Brand Looks, But How Does It Sound? From ESPN and MGM to Intel and Nationwide, the jingles, sound logos and other sounds you readily associate with brands are part of what’s called audio branding, which, when done right, is purposeful, catchy, and hard to forget.
